[case] garden jointly marketing internet + strategic layout ali overseas（[例]花园共同营销网络+阿里海外战略布局）.docVIP

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2017-09-06 发布于浙江
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[case] garden jointly marketing internet + strategic layout ali overseas（[例]花园共同营销网络+阿里海外战略布局）.doc

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[case]gardenjointlymarketinginternetstrategiclayoutalioverseas（[例]花园共同营销网络阿里海外战略布局）

[Case] Garden jointly marketing Internet + strategic layout Ali Overseas Free paper Download Center News: Recently, Country Garden announced a partnership with overseas Ali, launched the ‘God Ma Securities’, using Ali Big Data platform for sales and marketing overseas projects. For a time, the Internet industry have hot, what is the Country Garden overseas? Ali, one of the three BAT Why choose the depth of cooperation with him? For real estate insiders, the Garden of the way to get to and marketing model, known as the ‘Garden Mode’, called the textbook real estate development. According to data released results show Garden, Country Garden in 2014 achieved contracted sales of approximately 128.8 billion yuan, contract sales area of about 19.28 million square meters, while the 2014 annual cash money withdrawn from circulation sales floor of about 105.8 billion yuan - Country Garden is China’s largest One real estate development companies, and its overseas departments choose the depth of cooperation with Ali, but also shows the growing importance of traditional industries and the depth of the Internet industry itself binding. Country Garden overseas cooperation and Ali highlights: Securities in the end God is God horse horse? Under the agreement, Ali will use the Internet to find big data to help overseas buyers intent Garden overseas groups and achieve targeted advertising, while ‘God Ma tickets’ have been sold in Taobao on-line. 1. The launch of the ‘Horse of God vouchers’ each priced at 2,000 yuan, after the purchase of overseas stay Garden Golden Bay 108 nights, valid for three years. 2. In addition to be used as a consumer, the ‘god horse coupons’ is expected to get 10% annual rate of return of 2 years. 3. ‘God horse ticket’ after the real-name registration unconditional transfer 1, never use within two years and did not turn name, you can request a full refund voucher. Owner 4. With ‘Horse of God coupon’ buy overseas Garden Golden Bay c