[case] electricity supplier hishop- hug users around the center of the road（[例]电力供应商hishopu2014u2014拥抱用户中心的路上）.docVIP

[Case] electricity supplier Hishop: hug users around the center of the road Free Paper Download Center News: ‘No small individuals also have their own brand,’ Recently, the ‘father of micro-channel of’ Zhang Xiaolong video describes the ‘decentralized’ point of view with the mobile Internet leaps and bounds, information monopoly and information. asymmetry will be completely broken, the mobile Internet appears more and more obvious to the center of the trend, become diversified, flat, true to the user age. Hishop founder Yang said the author: Previously, companies experienced 10 years of innovation after the traditional Internet, mobile providers face more hesitant at the exploratory stage now, both inside and outside the industry also realized through to the center of the form is the development of mobile. electricity providers a new way. It is reported that, in addition to Jingdong, Taobao and other traditional electricity providers fought the mobile side, the number of third-party platform also launched an auxiliary enterprise layout of the mobile Internet products, such as micro-channel store, Hishop micro distribution, micro pocket stores. Mobile Internet era, sharing and mobility is the trend, namely enterprises to establish direct communication with users, maintenance and transactions ‘all channels’ to form national marketing, to create new business models. For this reason, the author learned through interview Hishop As the industry’s leading software products and services to leading brands, Hishop conform to current market trends, announced the end of January 2015 to launch an independent mobile electronic business platform - Micro distributors, merchants will bring a new level of user and transaction transformation. Round butt Users After decentralization, businesses dominate, more needs to be self-reliant, but it also means more players can join in. After the enterprise through micro-channels of distribution structures, flow and other problem