[case] #8203;#8203;bobby bread marketing- annual income 1000000000 small business（[例] # 8203; # 8203;鲍比面包营销u2014u2014年收入1000000000小型企业）.docVIP

[Case] #8203;#8203;Bobby bread Marketing: annual income 1000000000 small business Research papers Download News: Central Plant + Franchise, 0.7 yuan price, 1 billion of sales, the traditional pasta made a small business big business. Annual sales of 1 billion yuan, a total of 1,368 stores, which is not a chain of Chinese restaurants, but by a price 0.7 yuan bread makes little legend. “Bobby bread” was founded in 2003, in 2012, to create all of its stores under one billion yuan sales record. Founder Liu H not satisfied with this, not long ago, he publicly declared: do the world’s buns king, plan for the future within three years, with annual sales turnover reached 2.5 billion yuan stores. Buns, bread that obscure small business, how to be Liu H made a big business? “Liu master” transformation With franchising, Bobby bread quickly realize a low-cost expansion. 1998 arrived in Shanghai, Anhui guy child Liu H, with only a few thousand dollars on hand to open a dozen square meters of Baozi Pu, but because people do not understand the Shanghai taste preferences, his shop was soon closed, thanks to capital shirt. later, Liu H did the other categories, but without success, he eventually decided to return to what they do best buns, steamed bun. But countless steamed buns from the store to the fore, easier said than done? Liu H careful observation revealed that shop cheap, but poor sanitation; big stores relatively good health, but the prices are high, but are mixing machine stuffing, taste not brittle. 2000, the use of large and small Baozi Pu shortcomings, Liu H return to prostitution, named “Master Liu big package.” In order to meet Shanghai residents prefer, he made a lot of new attempts for example, in order to ensure the pure taste of the meat, he specifically from the Anhui countryside purchasing natural diet of pork; stuffing all his dishes by hand chopped vegetables taste so good, very crisp; He also walked in the price close to the people