[case] aurora marketing- play live two position（[例]极光营销u2014u2014玩活在两个位置）.docVIP

[Case] Aurora Marketing: Play live two position Dressed in a red basketball clothes Liu Hao Ran sister stood midfielder fans surrounded, threw away a three-pointer from the midfield line. This action is off the record holder in the professional camera down, and cut the picture from different angles. This is Aurora essential oils Lynx broadcast live. As oil class representative of Aurora, this live Liu Hao Ran sports theme, passing out Aurora natural, youthful brand image. Small meat do live of course attractive, but Aurora essential oils skin care and makeup products is the protagonist of this Lynx live. When at 19:00 on August 9 start, Lynx live platform ‘watch and buy’ function is also only a cushion CC cream product, and then gradually increased to six, including skin care sets, makeup before the milk, lipsticks, facial mask and other skin care and makeup products. Without interrupt broadcast, viewers can click on the live page Cart flags, you can put merchandise into the cart, realize payment of the purchase. 19:30 or so, a 9.9 yuan spike lip balm quickly in one minute. Live effects can still use the most direct measure of the data. According to the staff, the same day the store sales rose 700%, harvested 540,000 thumbs up, comment number of 26000, two days before the event as a warm-up stores increased by 26 million fans. A posture: Live is not just selling products As of 2009, the line to try to embrace the brand Lynx Aurora essential oils, two years after the turn to overtake, to become the first Chinese oil brand, this one day live cat was also seen as a strong cooperation with the platform. So, a well-planned day cat live a few steps? Two weeks ago, Aurora began planning the entire broadcast process and preheated in microblogging, letters and other channels. Live Eve, Aurora oils class representative Liu Hao Ran microblogging topic has attracted more than 80 million the amount of reading, discuss the amount of 120,000. From