on cosmetics new product development risk management（化妆品新产品开发风险管理）.docVIP

On cosmetics new product development risk management Abstract: The rapid development of the cosmetics industry, the high failure rate of new product development, new product development makes risk management as the basis of survival in the development of new cosmetic product based on the analysis process to identify the various risk factors and sort, to be the most important risk; established a new cosmetic product development, the risk of overall risk assessment model, proposed new cosmetic product development risk coping strategies, the completion of risk management. Keywords: cosmetics, new product development, risk management, risk assessment models, risk response strategies A new cosmetic product development, risk identification Risk is the possibility of loss and its impact, it contains two variables, using the formula can be expressed as: R = f (P, C. where, R the value at risk, P for the probability of risk occurrence, C for impact of risk occurrence. VaR is proportional to the size and its variables, the greater the probability or impact, the higher the risk. The so-called risk management is to identify, measure risk, and take effective measures to deal with these risks in the process. Cosmetics, new product development risk management generally involves several steps: risk identification, risk assessment and risk measures, of which risk management, risk identification is basis. (A new cosmetic product development, sources of risk The first step in risk identification is to identify risk areas from which, according to the analysis of the U.S. National Industrial Conference that led to the failure of new products, risk factors are: a market analysis is not appropriate, b costs exceed the expected value, c the product itself is not good, d put in the time properly, e sales hinder, f sales force, distribution and promotion of good organization, according to the above empirical data analysis, combined with the development of mark