on cross-cultural advertising in the papers _ pragmatic failure analysis network（在跨文化的广告在报纸上_语用失效分析网络）.docVIP

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2017-09-06 发布于浙江
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on cross-cultural advertising in the papers _ pragmatic failure analysis network（在跨文化的广告在报纸上_语用失效分析网络）.doc

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on cross-cultural advertising in the papers _ pragmatic failure analysis network（在跨文化的广告在报纸上_语用失效分析网络）

On cross-cultural advertising in the papers _ Pragmatic Failure Analysis Network Thesis network: Abstract: With the advent of the era of economic globalization, cross-cultural, transnational advertising more and more as the subject of advertising and communication media, cross-cultural communication in the language has become the primary obstacle to this article from the social language learning and cross-cultural communication angles, the cross-cultural advertising communication failures in the analysis of language and on how to avoid and reduce the mistakes made coping strategies, more and more Chinese enterprises to go abroad to learn from. Paper Keywords: cross-cultural, advertising, advertising language, pragmatic failure With the increasing integration of global markets deepened, advertising, the era of globalization is also facing the challenge of cross-cultural communication in a growing number of foreign advertising in China, while Chinese companies are maturing to go abroad for to go abroad but the lack of experience in the international market Chinese companies will inevitably face the cultural differences and conflicts of advertising communication barriers and risks. So, how to eliminate the differences caused by cultural advertising communication barriers, how to avoid the resulting risk, it becomes our enterprises in the international process of facing reality. as an advertising vehicle, the language has become the primary advertising communication cross-cultural barriers to cross-cultural pragmatic failure has become the primary advertising communication to solve the issue. A cross-cultural advertising communication failures in the language Cross-cultural communication is between two groups of different backgrounds and exchange of information dissemination activities, as a branch of communication, which was formed in the late 1970s, to ‘have a different cultural background of individuals, organizations, countries, information exchang