二流品牌如何打突围战（How do second rate brands break through wars）.docVIP

下载本文档

0
0
约1.02万字
约 8页
2017-09-06 发布于河南
举报
版权申诉

二流品牌如何打突围战（How do second rate brands break through wars）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

二流品牌如何打突围战（How do second rate brands break through wars）

二流品牌如何打突围战（How do second rate brands break through wars） Moderator: Zhao Jianying Special guests Zhuhai lvian Biological Engineering Co Ltd Zhao Wei Beijing Marketing Management Consulting Co., Ltd. Lu Changquan Kotzebue Shaanxi Asia Trading Company Geng Le China Sugar clinic this case: Shao Guangping, manager of Zhejiang Wenzhou Shunfeng Wine Co. Ltd. calls: current their company is operating a beverage brand LQ Lili orange, glass bottles, 250ml, orange colloidal particle. The flagship product of the local wedding, birthday market, from the beginning of 2003 has now been listed for two years, sales have been good. They currently have such concerns: how to deal with the impact of small brands? How to seek to develop? According to the survey, in the same feast with the beverage market, with milk and Wang Laoji as the leading first-class brand, LQ Lili orange is the highest in the second rate brand. Objectively speaking, compared with the first-class brand, brand LQ Lili orange, but still has a relative competitive advantage. First, the distribution of profit margins; second, flexible business practices. The company uses a catch core business sales model, the implementation of specific groups or individuals find wedding, birthday, take the cumulative sales point to pointintegration promotional methods to boost the overall market sales. They almost did not put a penny advertising, promotion effectiveness has been very prominent. But in the face of the inflow of small brands, but they seem to be at a loss what to do. These small brands at low prices, poor quality, not only the packaging is similar, and brand names are similar, especially the use of greater than LQ of the same channel promotion practices, LQ on the market particularly large impact. Now the boss Shao thought is a new, for packaging, change the name, according to the strength of the company has chosen to do some advertising. But to do so effectively? For the second tier brands, what tricks can deal with th