从狭路到通途—it产品的渠道挑战（From the narrow road to the thoroughfare - it product channel challenge）.docVIP

从狭路到通途—it产品的渠道挑战（From the narrow road to the thoroughfare - it product channel challenge） In the field of IT research, splurge on multinational enterprises with innate sense of superiority. However, compared to other consumer goods giants, they are not only faced with the drawbacks of their own existing channel structure, but also be careful to deal with the large-scale changes facing IT channels What should Chinas local enterprises pay special attention to? Basic research? Product application development? Cheap raw material monopoly? Labour intensive manufacturing? Although all of the marketing channels Different people, different views., but are quite common. Although in the past 10 years China enterprises rely on the deep understanding of the local market, the current situation of Chinese situation timely use, especially marketing success was achieved in IT, home appliances and other products in the field; but with the increasing of foreign enterprises and localization China consumers increasingly mature, further adjustment, the core competitive ability of Chinese enterprises and strengthen a president who has become the focus of concern. Two years from the local enterprises can be found in the price war stride forward singing militant songs, is no longer the only magic weapon of market competition. Local leaders such as TCL, Sibao etc. are without exception, channel master. These enterprises genius is also spotted a weak link in China channel management of multinational enterprises, especially in the three or four line of the market place beyond the reach of those multinational companies. In IT products, high technology content of products as well as its short life cycle caused by the relatively high barriers to entry, which makes spending billions of dollars on research and development of transnational enterprises often with some natural superiority. However, compared to other consumer goods industry giant IT situation, the multinational companies not only faci