企业核心竞争力的培育和构建方式（Cultivation and construction of enterprise core competence）.docVIP

企业核心竞争力的培育和构建方式（Cultivation and construction of enterprise core competence） Today, in the face of the arrival of global economic integration, the competition between enterprises has entered the era of globalization, if the enterprise does not have the core competitiveness will inevitably lead to failure. First, whether have the core competitiveness is the basis of diversification business success The above general understanding of core competitiveness based on the overall core competitiveness is the sum of the core technology, management ability, organizational learning and customer knowledge and marketing knowledge. If the enterprises carry out diversification in the absence of the core competitive edge, the outcome will lead to failure. This is decided by the following. 1, the lack of core competitiveness means that lack the ability to understand customer value, which leads to the diversification of the output can not be widely recognized by customers. Customer value is the number of products or services to provide customers with the customer satisfaction or utility, from feeling. The core competence is based on an accurate understanding and grasp of customer value, its essence is the core values, the highest level of the latter, reflected in the customer loyalty, this is a higher standard, it requires not only the enterprise CI (corporate image), CS (customer satisfaction), and CL (customer loyalty). But the lack of core competitiveness of enterprises engaged in business diversification, due to lack of understanding of customer value, the customer satisfaction are reluctant to even do, not to mention the customer loyalty. In contrast, such as Qingdao such as Haier have the core competitiveness of the enterprise in the long run, achieve customer satisfaction, to train a large number of loyal customers, other products to later diversification has been customer support, which is the important embodiment of the core competitiveness. 2, the lack of core competitivenes