供应链管理的四大支点（Four key points of supply chain management）.docVIP

供应链管理的四大支点（Four key points of supply chain management） The realization of supply chain management, the supplier, manufacturer, distributor and retailer in a supply chain enterprises of all nodes are linked to optimize the production data with the fastest speed distribution into value-added products through the production, consumption, reach the hands of consumers. It can not only reduce the cost, reduce social inventory, but also make the social optimal allocation of resources. More importantly, bu information network, network organization, to achieve a reasonable flow and effective link logistics, production and sale of information flow and capital flow, the final product at a reasonable price, the right product, a fee promptly sent to the hand. The computer industry of DELL company in the supply chain management has adopted innovative methods, reflect the superiority of the effective supply chain management. To construct an efficient supply chain can start from four aspects: Take the customer as the center In a sense, the supply chain management is customer centered pull marketing driven results, the starting point and end point, is to create more value for customers, are based on the market demand as the driving force. Customer value is the core of supply chain management, the enterprise is to organize the production according to the customers needs; initial impetus in supply chain from manufacturing, the production of goods, and then to the market, in the consumer before the purchase, is not aware of the sales effect. In this push system, inadequate inventories and poor sales risks. Now, from product design, enterprise has let the customer participation, so that products can truly meet customer needs. This kind of pull system of the supply chain is customer demand for motive power. Supply chain management starts with end users. The architecture includes three parts: customer service strategy deciding how to respond from the viewpoint of profit maximization and e