保健品营销模式创新（Health care products, marketing model, innovation）.docVIP

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保健品营销模式创新（Health care products, marketing model, innovation）.doc

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保健品营销模式创新（Health care products, marketing model, innovation）

保健品营销模式创新（Health care products, marketing model, innovation） All along, the health care industry, the entire marketing colleagues kept shouting innovation, innovation. Until today, we have been exploring new marketing mode, new media promotion, but few big winners. The review of the development of health care products, it is not difficult to find that success represents a new marketing mode, or the media to promote the new type; a model of success with more followers, and a modicum of success. Then, health care products using so many marketing mode in Chinese market within a short period of time, how to take the next step? We are thinking about. Garbage time TV ads: Haci unearthed treasures In 1997, the launch of the five needle Haci 98 years; five line sales peaked. Before this, Haci is single engaged in medical equipment manufacturers, products with magnetic therapy instrument. In order to spread the risk, in 1998, through a proxy V26 into the Haci field of health care products. By 1999, Haci created the garbage time to feature mode, in the TV garbage time in large-scale delivery, V26 once the market completely open. 99 years ago, almost all of the advertisers are robbed of prime time advertising time during the night, the advertisement price so No one shows any interest in time, the garbage is very low, very low cost. At the time of the media advertising is Haci wholesaler, because they buy television time, not in seconds, but in 5 minutes, 10 minutes to buy. The invention of the feature film Haci garbage time on the marketing mode, then Harbin and Shangwutong quoted, and carry forward, has become a model of successful China marketing history. Comment： Garbage time special mode (or garbage time advertising bombing) at the time due to the low cost, the target consumer groups in the garbage time advertising contact rate is high, in a short period of time, Harbin, business achievement haci. But in the market competition environment is increasingly harsh circumstance