其实帝力有不少漏洞（In fact, there are many loopholes in Dili）.docVIP

其实帝力有不少漏洞（In fact, there are many loopholes in Dili） The regional beer brand in a defensive counterattack, also successfully got the Huiyuan, Kangshifu, local Coca-Cola dealership, the dealer to join. Such channel barrier, where is the flaw? Case: F City, northeast industrial center, urban population of 1 million 300 thousand, beer market capacity of nearly 120 thousand tons, of which the local brand Dili company (alias) is a big, accounting for more than 7. This stems from local protection and, on the other hand, the unique taste of the beer. 4 years ago, the countrys strong brand Jianghai beer (alias) to take advantage of funds, to large-scale bottle top prize promotion way into the F city. Plus other brands have joined the melee, Dili terminal have defected, shipments fell sharply, even less than 1000 days of total sales. The market around the fire, the Dili channel system on the verge of collapse, hidden problems: 1. sales team and completely unmasked: the Dili company has 7 business personnel, wait for wholesale. All two batches are controlled by one batch, and the company knows nothing about the two batch. 2.: too many wholesalers have more than 50 batches, two batches of more than 200 channels, zigzag everyone trying to hit price, profit Cuanhuo, wear bottom, finally no enthusiasm. These problems were originally under the protection of local policies, are not the problem. Now exposed in the face of strong Jianghai beer, became the bane. The Dili company needs reforming land. Reshape the team, clean up channels, and 1. build a real sales team. A year later, the sales force increased from 7 to 40, and later expanded to more than 70 people. After training, the sales team for the two batch of direct and terminal services, improve service quality, maintain channel relationship, at the same time, access to the market data directly, providing accurate data support for the development of a new sales policy. 2., a number of functions into logistics. The change will ce