创新赋予旅游产品独特精神（Innovation giving the unique spirit of tourism products）.docVIP

创新赋予旅游产品独特精神（Innovation giving the unique spirit of tourism products） Given the unique spirit of innovation: tourism products Tourism product innovation is a topic we are a commonplace talk of an old scholar, too much attention to the appearance of the problem, namely how to product innovation and ignore the innovation impetus of tourism enterprises. The ability of the tourism enterprises to have continuous innovation, tourism product innovation contains the reasons behind what the deeper will be the focus of this article. We must first clear concept of tourism product innovation. The travel agency is in the product innovation is lackluster, because the product innovation of travel agency understanding still stays in the product line itself. In fact, as a commodity, tourism product innovation has a more broad scope. The innovation of tourism products in addition to product line innovation, including innovation in the sales channels, payment and marketing etc.. From the sales channels, Ctrip, mango, where a series of internet tourism enterprises to subvert the traditional sales channels, and achieved success. Intelligent mobile phone media as a channel for new huge development potential, the traditional tourism enterprises also has not been covered. In payment, with the progress of financial business, we achieved by credit card payment authorization of tourism products, tourism product installment. The travel agency also launched a collection service to reduce the transaction cost of customers. From the marketing innovation aspect, tourism group purchase website, stock sale, club member preferential and so many new ways to continue to emerge. To sum up, when we talk about the innovation of tourism products, tourism products attribute to let the return of goods, so that we can see more comprehensive tourism product innovation. More innovative tourism products in the sales channels, marketing mode from online tourism enterprises, tourism website, because the channel an