区域为王—县级农资市场销售持续提升之路（Region is king - the road of county agricultural material market sales continued to improve）.docVIP

区域为王—县级农资市场销售持续提升之路（Region is king - the road of county agricultural material market sales continued to improve） When the agricultural products business for many years in a county-level market, has certain market foundation and relatively stable sales, the accumulation of history but also a lot of problems between precipitation, fake impact, terminal area of channel conflict is serious, farmers use process and effect of different advertising appeals and rebellious heart, competing products counter and so on, resulting in sales of long-term low levels, unable to break the deadlock, the victory is difficult to lock, sales promotion is weak, and the leaders of the company always whipping fast cattle, the requirements of sales increased year after year, this is bitter bad regional sales manager, a light white manghu and heavy will lose their jobs leave. In this paper, a certain brand of compound fertilizer market regional sales promotion as an example, explain in detail the method, using terminal analysis and classification of the regional market to achieve the strategic position of intensive and meticulous farming, small area high share, continued to promote sales of the road, to achieve regional king! This paper from the following several aspects: introduces the current status of the canal county market, how to sort out the reconstruction of the regional market sales network, around the area of the terminal network classification how to carry out the promotion and publicity, through the construction of continuing to enhance sales mode of scientific management and maintenance of agents and terminal, how to get sustainable cost policy of regional market support and budget sources. Jinshan corner compound fertilizer canal county market status: 1, the canal county market sales area: canal county market sales areas include: canal county, county, Xiang City, Xicheng District, North County, 2 north. The total population of the region is about 2 million, the total cultivated