喝出来的乐趣（The fun of drinking）.docVIP

喝出来的乐趣（The fun of drinking） When it comes to Minute Maid orange, what would you think? The sun is bright, plump or orange flesh? Or is the healthy image and delightful brand spokesperson? Anyway, we have to admit that the Minute Maid orange sunshine, healthy image has been deeply rooted. Rich fresh mouth make fun, Minute Maid latest slogan tells us: Sun juice can bring a lot of fun for you. Whether it is brand ambassador choice continuation of consistent style, use of integration and network interactive activities and social media, we can have a deep understanding of the spirit of the brand to promote its. Drink juice for fun In 2005, the Minute Maid orange in Chinese was successfully developed, the brand Orangeate, master of fresh daily C, Huiyuan Juice, the farmer orchard had occupied half of the country Chinese juice market. In 2007, Pepsi, Tropicana (Tropicana) to join the competition in the Legion, wants a slice. Entering the market, Minute Maid orange to take the sunshine soft flesh as the slogan, positioning itself as a fruit juice beverage containing pulp, this makes the in 2008 became the Chinese juice beverage market ranked first in the product, and has remained the leading advantage. The brand positioning and differentiated market entry, determines the Minute Maid orange emerge rapidly in this market segment, also created the sun, healthy and natural brand image for the. From this point, its brand spokesperson choice also can see. From Sean Lau to Yang Qian, Cheng Fei, Eason Chan, Ella and to the present, whether it is entertainment stars or sports stars, these spokesmen are to actively cheerful, healthy feeling, quite fit with the maid brand image. In fact, not only is the product and advertising, interaction with consumers to communicate, shop display, publicity, deepening are very focused on the brand image of the maid, fun as a communication key. Coca-Cola China marketing senior director Jia Jingrong told reporters: we hope that through this communic