单赢型谈判与双赢型谈判（Single win Negotiation and win-win negotiation）.docVIP

单赢型谈判与双赢型谈判（Single win Negotiation and win-win negotiation） Single win Negotiation: in the single win negotiation, both sides will strive to maximize the interests of the negotiations, the outcome of the negotiations will be a win lose situation. In real life, both sides of the negotiations will strive to avoid the single win negotiations, but many times, with the deepening of negotiations, inadvertently, negotiations will gradually change to the single win negotiations. We first analyze the condition, single win Negotiation first, in such negotiations the discussion is quite unitary, such as price, main energy and time both on the price level, the buyer wants to deal with the lowest price, and the seller will want the highest price reached a deal, negotiations between the two sides to is to get the maximum benefit, expect the final transaction price is close to or beyond their expected price. The outcome of the negotiations is usually one side gain, that is, the other side lost, that is to say, you get more than 100 yuan, the other party will lose 100 yuan. Secondly, the negotiating parties do not have or do not consider the long-term cooperation, perhaps it will only happen once the transaction, both sides will not deliberately maintain their relationship, for example, you want to buy a car, I think you will use various methods to lower the price, you will not consider whether and vendor relations deadlock, because the customer service is independent of the vehicle service and repair and vendors, so there is no need to maintain good relationship with him. Single win negotiation negotiation space is always fixed, both sides compete in a limited space, to hold down the space for the main purpose of negotiation with the other party. Examples are as follows: Changfeng motorcycle company is a large state-owned enterprise, and its market share is in the leading position among its peers. Hengshun manufacturing company is one of its suppliers to manufacture parts, motorcy