国内饮用水市场的走势分析（Trend analysis of domestic drinking water market）.doc

国内饮用水市场的走势分析（Trend analysis of domestic drinking water market） Trend analysis of domestic drinking water market Competitive heat Than sales Industry giants have set an annual growth target of four Statistics show Chinese beverage industry association, nearly two years into the drinking water industry million club respectively, Kangshifu, Wahaha, Nongfu spring and cestbon. And this has continued for two years without a change of seating. The personage inside course of study points out, since 2007, Master Kang has already surpassed Wahaha for two years, and water king has been ranked in the past. The Wahaha, which has been ranked first in the past, has opened a gap of about 800000 tons. After ranking fourth only to 30 thousand tons of Cestbon only in farmer spring, further narrowing the gap with the spring. The competition between the four finals is expected to be even more intense this year. Kangshifu recently released the first quarter results show that, in the first quarter of this year, Kangshifu mineral water sales rose 45.74% over the same period last year. For 2 consecutive years by the master came in second and beyond, Wahaha, last year still ranks under the master for the fact that, did not comment, the official said, water business seemingly calm, is actually in the steady forward step by step, the annual growth target in more than 20%. Ranked third farmer spring also said that this years growth target of more than 20%. With the master, farmer spring, Wahaha in the country have compared the production base of national brands, regional brands ranked fourth Cestbon is worthy of the name, but also the development of strong regional brand. It took only two years to get into the ranks of the first group of Chinese drinking water. In recent years, the thesis first is a leader in Southern China, then moving sign wrapped its tentacles to East and North, northwest, leap from regional brands to national brands. Cestbon also said, will maintain the growth rate of 30% t