品牌兼并后老渠道与新品牌如何实现双赢（How can the old channel and the new brand achieve a win-win situation after brand merger）.docVIP

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品牌兼并后老渠道与新品牌如何实现双赢（How can the old channel and the new brand achieve a win-win situation after brand merger）.doc

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品牌兼并后老渠道与新品牌如何实现双赢（How can the old channel and the new brand achieve a win-win situation after brand merger）

品牌兼并后老渠道与新品牌如何实现双赢（How can the old channel and the new brand achieve a win-win situation after brand merger） At the beginning of 2007, the news caused a sensation in Anhui Fuyang beer industry: wine to become Huarun snow Tianyun in the high-end beer market in the main dealers in the drink market. People who know about the Fuyang beer market are a little bit out of the way: yesterday, because of the high quality beer channels, how can they get on the red carpet today? Because ofthe wine is Huarun snow in Fuyangs iconic channel rivals, but before the wine was ofthe Huarun snow dealers, because many aspects of the market can not agree on the part, after the fight bitterly. It is the focus of the beer industry in the northwest of Anhui province that the two sides divide and cooperate. In the Fuyang channel war, Huarun still did not beat Tianyun performance in the market, even slightly underdogs, but the wine Tianyun into Huaruns arms, why? I witnessed a fully and delightfully marketing war, see Huarun snow and wine with a classic case of Tianyun wisdom, strength, strategy, interest, and patience will perform. Background: everyone has his own advantages You know, Huarun snow is Chinas beer industry giant, the other day to change, irresistible. The wine Tianyun is where sacred, and dare to confront the Big Mac? I think that is actually everyone has his own advantages. Lets review the background information. As the central city of Northwest Anhui Province, Anhui City, Fuyang province has not only aboutpopulation, but also the largest marshalling station hub on the Beijing Kowloon Railway line. Smooth logistics, people flow and information flow attract the competition of many fast moving consumer goods brands. In the beer market as an example, according to statistics, the total capacity of Fuyang beer market 40000 kiloliters, high-grade wine capacity of 1600 litres, beer competition strategic, Longjin beer, snow beer, a product of the Tianzhu beer, Venus beer, Sno