品牌的（Brand）.docVIP

品牌的（Brand） As we all know, the establishment of its own brand of sales network requires a lot of money, strength and products, the sales channels of maintenance and management requirements are very high. Therefore, at present, most Brand Company in the establishment of the network using the franchise. The headquarter requires the store to unify VI, which reflects the company image and makes the product cut into the market at the fastest speed. But if there is a problem, the franchisee will not follow the headquarters of the marketing strategy to go, but what, the turnover can not go up, sales do not go, what should I do? 1, the conflict between headquarters and franchisees In general, the stores can get from the headquarters of the most direct benefit is: through the transformation of the facade to change the image, in order to reach momentum to consumers shock and awe, this shock can often improve store their credibility in a very short period of time, visibility and reputation. However, if the unification of VI makes franchisees greatly encouraged by spirit, it is urgent for them to learn the standardized operation and management process of big brands. Franchise management is not only unified VI can, and more should be the headquarters of the operation of the gradual penetration of the concept of internal management and operation of unity. Sure, before joining the franchise is the lack of a complete and standardized management system, they are more reflected in the feeling the stones across the river of the soil. On the one hand, a lot of stores to operate more scientific management methods of their new breakthrough in seeking, and on the other hand, after joining in, continue to use the original soil solution, thus, the turnover and sales will naturally go up. In addition, the franchise will join the early, to the headquarters of the marketing strategy of the headquarters of the suspicious, worry about them in the direction of harm they either want to hold up, th