商务谈判的双赢（Win-win in business negotiation）.docVIP

商务谈判的双赢（Win-win in business negotiation） Mention of a business negotiation, people often think of, or a businessman and entrepreneur at the negotiating table to their respective corner; debate a clause of the contract and flushed; sometimes both looked at each other and silent deadlock. Indeed, in any business activity, both sides or parties of negotiations have certain common interests, while there are also commercial positions and conflicts of commercial interests, which are the essence of negotiation. With the development of Chinas market economy and the deepening of market segmentation, there are fewer and fewer enterprises integrating production, supply and marketing, and more enterprises should rely on cooperation with other enterprises to complete the realization process of the product into the currency. This makes negotiations between enterprises become increasingly frequent and important, and to some extent, closely related to the development of enterprises and products. Business negotiation is the process of negotiation, coordination and adjustment of interests between buyers and sellers on issues of common interest or certain transactions. Although the concept of business negotiation is everyones agreement, but once the negotiations, but there are entirely different practices and results: Form of expression Zero - pole competition negotiation (only a piece of cake) Zero pole negotiation is characterized by: from the start, the negotiations focused on how to allocate the existing strengths, weaknesses, profits, losses, tasks and responsibilities. The more the party gets, the less the other gets. The opposite is true. This can easily lead to one who thinks he is the loser, the other thinks he is the winner, or the other thinks he is the loser. Zero pole negotiations tend to develop into arguments, fraud, unwillingness to listen, unilateral arguments, uncertainty, mistrust and opportunistic retaliation, and, more importantly, no added value. Form of expressi