本科英语毕业论文-中国自助旅游发展战略浅析.docVIP

PAGE 本科生毕业论文 中国自助旅游发展战略浅析 分 院：外国语分院 专 业（方 向）： 年 级、班 级： 学 生 学 号： 学 生 姓 名： 指 导 老 师： 2010年 A Probe into the Development of Chinese Independent Travel Thesis Submitted in Fulfillment of the Requirement for the Degree of Bachelor of Arts May 2010 PAGE ii - Abstract Along with the rapid development of tourism, a new type of tourism Independent Travel becomes more and more popular and attracts a lot of tourists in China. Independent Travel is actually a kind of self-help travel/tour, which is very popular in the West and has conducted for many years. The travelers include individual travelers/tourists, independent travelers and backpackers. To meet the demand of the above travelers with a tight budget, many budget hotels such as youth hotels and backpacker hotel are provided for them, hence greatly promote the development of independent travel in the West. This paper aims to discuss the status of Chinese independent travel in order to find out a Chinese way of development of independent travel. Keywords: Independent tour; probe; Backpack traveling; self-help tourism；development 中文摘要 随着旅游业的快速发展，一种新型的旅游自助游在我国变得越来越受欢迎并吸引着大批的旅游者。自助游其实是一种自主的、在西方非常普及并进行了多年的旅游类型。这类旅游者包括个体散客、自助游客和背包客。为了满足这些预算紧的游客之所需，社会上出现了许多诸如青年旅馆和背包客旅馆之类的经济宾馆供他们使用，于是极大地促进了自助游在西方的发展。本文旨在讨论中国自助游的现状以便找到一条适合中国发展自助游的途径。 关键词：独立旅行；战略；背包旅行；自助游；发展 Contents Abstract i Chinese Abstract ii Chapter 1 Introduction 1 Chapter 2 Definition and Style 1 Chapter 3 Development Status and Problems 2 3.1 Background Status 2 3.2 Problems 4 Chapter 4 Future Trends and Marketing Strategies 5 4.1 Development Trends 5 4.2 Marketing Strategy Should be Taken 6 Chapter 5 Development Strategies and Impact 7 5.1 Development Strategies 7 5.2 Influence 10 5.3 Negative Impacts 12 Chapter 6 Conclusion 13 Bibliography 14 Acknowledgem