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‘‘I Need You Too!’’ Corporate Identity Attractiveness for Consumers and The Role of Social Respo.pdfVIP

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‘‘I Need You Too!’’ Corporate Identity Attractiveness for Consumers and The Role of Social Respo.pdf

    ‘‘I Need You Too!’’ Corporate Identity Attractiveness for Consumers and The Role of Social Respo

    Journal of Business Ethics (2007) 71:245–260 Springer 2006 DOI 10.1007/s10551-006-9137-y ‘‘I Need You Too!’’ Corporate Identity Attractiveness for Consumers and The Longinos Marin Role of Social Responsibility Salvador Ruiz ABSTRACT. The extent to which people identify with always apparent. Companies, as organizations, con- an org

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