湖南工业大学-包装与材料工程学院-包装结构与造型设计-山西汾酒户外精品包装设计-说明书.doc

包装容器结构设计与制造A 课程设计 设计说明书 起止日期： 年 月 日 至 年 月 日 学生姓名 班级 学号 10404200336 成绩 指导教师(签字) 年月 ABSTRACT Shan Xi Fen has become the public’s most favourable and indispensible wine in today’s society. However，most of the iquor market share is occupied by foreign brands . And the liquor brands tend to depend on price cut ,selling their products at a very low price, but have little innovation in packaging design or simply too austere,not comparable to the rich and refined style of the foreign packaging.As liquor package is playing more and more important roles in the international market, if the liquor brands want to survive the fierece competition, it in great extends rely on how to make products not only with high price versus performance ratio,but also witn novel and unique package design that meets the public’s mental needs. And this curriculum design is from the above two aspects, take “Shan Xi Fen” as Example ,I designed a 500ml liquor package. The inner package I use the metal package.And for medium package I use fixed box.In order to strengthen its marketing, in container design I worked out a new box in different shape from ordinary, coordinating with a delicate and elegant decor. Thus it can take advantage of its superiority of price, the adoption of reasonable package to increase products’ added value and promote the sales. , Keywords:, white spirit,Shan Xi Fen,container structure design 目 录 1 内装产品特性分析 ……………………………………………………………………3 1.1 产品包装的现状调查与分析…………………………………………………………3 1.2 产品的性能及包装要求分析…………………………………………………………3 2内包装容器设计…………………………………………………………………………4 2.1容器包装材料的选择…………………………………………………………………4 2.2包装容器设计方案……………………………………………………………………4 2.3包装容器结构设计……………………………………………………………………5 2.4制造工艺选择与分析…………………………………………………………………8 3中包装纸盒设计…………………………………………………………………………9 3.1纸盒包装材料的选择…………………………………………………………………9 3.2纸盒包装设计方案……………………………………………………………………9 3.3 纸盒包装结构设计…………………………………………………………………10 3.4 纸盒制造工艺………………………………………………………………………12 4 外包装纸箱设计………………………………………………………………………13 4.1集装和运输包装的构思………………