中美文化差异对商务礼仪影响.docVIP

中美文化差异对商务礼仪的影响 摘要: 作为世界上两大重要的国家和主要的贸易合作伙伴，如今中美两国的商务活动越来越频繁。然而，当两国进行贸易时，受文化差异的影响所产生的商务礼仪的不同是一个不可忽视的问题。如果不了解对方国家的文化礼仪，两国的商务进程很可能会失败。因此，掌握各国的商务礼仪知识是十分必要的，而且在进行贸易活动之前对这些差异进行研究也是十分值得的。 在本文中，作者首先对礼仪做出了定义和概念,介绍其基本的观点，然后再进行深入了解。但是本文的重心则从五个方面分析中美两国商务礼仪的差异，包括首次见面时的礼仪，餐桌礼仪，由于时间、价值观念不同看法，和思维方式的差异带来的礼仪。本文的写作目的是帮助两国的商人了解彼此礼仪的差异，使他们能够在商务进程中做出得体的举止，并尽可能地取得成功。 关键词：文化差异，商务礼仪，影响 ? ? 1.????? Introduction The rapid development of science and technology are making the world smaller. Therefore, the relationship among countries is becoming closer and closer, especially between China and America. During the economic development of the globalization, the most obvious phenomenon is that the business activities between the two countries are becoming more and more frequent. However, because of the different economic backgrounds, values, and religious beliefs due to cultural differences, the business etiquette differs from each other, which leads to conflicts and frictions in doing business. In order to reduce the conflicts, people should know the differences well in cultures and business etiquette between China and America. In the following studies, cultural differences and their influence on each country’s etiquette on different occasions are systematically presented. Besides, the author gives several cases to illustrate the differences of etiquette and shows how important for the business men in both China and America to understand those differences. 2.????? Literature Review Presently, more and more people have realized the importance of business etiquette, thus many scholars engage in studying in this field. Since this thesis studies the impact of Sino-American cultural differences on business etiquette, a review on the theories of predecessors from two aspects including culture and business etiquette is indispensable. 2.1 Theories related to culture 2.1.1 Definition of culture There are many definitions of culture. The earliest and classic definition was put forward ov