retailers knowledge of tobacco harm reduction following the introduction of a new brand of smokeless tobacco零售商的减少烟草危害的知识后,引入新的无烟烟草品牌.pdfVIP

Heavner et al. Harm Reduction Journal 2010, 7:18 /content/7/1/18 RESEARCH Open Access Retailers’ knowledge of tobacco harm reduction following the introduction of a new brand of smokeless tobacco 1,2* 1 1 2 Karyn K Heavner , Zale Rosenberg , Francis Tenorio , Carl V Phillips Abstract Background: Tobacco retailers are potential public health partners for tobacco harm reduction (THR). THR is the substitution of highly reduced-risk nicotine products, such as smokeless tobacco (ST) or pharmaceutical nicotine, for cigarettes. The introduction of a Swedish-style ST product, du Maurier snus (dMS) (Imperial Tobacco Canada Limited), which was marketed as a THR product, provided a unique opportunity to assess retailers’ knowledge. This study examined retailers’ knowledge of THR and compliance with recommendations regarding tobacco sales to young adults. Methods: Male researchers, who may have looked younger than 18 years old, visited 60 stores in Edmonton that sold dMS. The researchers asked the retailers questions about dMS and its health risks relative to those from other tobacco products. They also attempted to purchase dMS to ascertain whether retailers would ask for identification to verify that they were at least 18 years old. Results: Overall, the retailers were only moderately knowledgeable about THR and the differences between dMS and other tobacco products. About half of the retailers correctly indicated that snus is safer than cigarettes; half of whom knew it is safer because it is smoke-free. Fifty percent incorrectly believed that snus causes oral cancer. Less than fifty percent indicated that dMS differs from chewing tobacco because it is in pouches and is used without spitting or chewing (making it more promising fo