2013年内容营销报告.pdfVIP

2013 F O E CONTENT T A T MARKETING S INTRODUCTION At CopyPress, we felt it was important to enter this critical year for the Content Marketing channel with a fresh perspective on what marketers were looking at focusing on in 2013. We created a survey and unleashed it on a group of marketing profesionals and received 329 responses from amazing people. We tried to create a survey with a mix of questions that would give us insight into how general marketing decision makers, keepers of budget, would be approaching Content Marketing or even if they were this year. Some of the questions were very straightforward, such as the channels of focus in 2013, and some were more timely, such as questions around authorship. The insight we got was incredible. For us, the most exciting part was the amount of amazing open-ended responses we received to help clarify the raw data. Along with these responses we received a handful of full interviews and case studies. From marketing consultants to enterprise level marketers, we were able to see exactly how the industry plans on approaching content in 2013. The core of this information led us to some interesting conclusions: » 1 Half of marketers are changing their channel focus in 2013, and of those surveyed the biggest focus will be on Content Marketing. » 2 Over half of marketers are investing $2,000 or more on marketing per month this year » 3 Featured Articles still yield the best ROI across industries » 4 Videos are an ROI rich media format, but marketers are having issues finding them, and within budget. » 5 Authorship is a big focus for marketers this year, but overall they aren’t will