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size, rarity and charisma valuing african wildlife trophies大小、稀有和魅力重视非洲野生动物的奖杯
Size, Rarity and Charisma: Valuing African Wildlife
Trophies
Paul J. Johnson*, Ruth Kansky, Andrew J. Loveridge, David W. Macdonald
Wildlife Conservation Research Unit, Zoology Department, Recanati-Kaplan Centre, University of Oxford, Oxford, United Kingdom
Abstract
We explore variation in the prices paid by recreational hunters of trophy animals in Africa and its possible causes, including
perceived rarity. Previous work has raised the possibility that extinction can result if demand rises fast enough as a species
becomes rarer. We attempt to disentangle this from other inter-correlated influences affecting price. Species with larger
body sizes and larger trophies were more valuable. Value increased less steeply as a function of size for bovids than for felids
and the effect was consistent across countries. Power laws, ubiquitous in physical and social systems, described the trends.
The exponent was approximately 0.4 for bovids, compared with approximately 1.0 for felids. Rarity (as indexed by IUCN
score) influenced the value of bovid trophies – price was higher for species in categories denoting higher global threat.
There was substantial variation in price among and within families not explained by either size or rarity. This may be
attributable to a ‘charisma’ effect, which seems likely to be a general attribute of human perceptions of wildlife. Species
where prices were higher than predicted by size or rarity are ranked high in published accounts of desirability by hunters.
We conclude that the valuation of these species is explicable to a large extent by body size and perceived rarity, and that
differences in valuation between taxonomic groups are related to less easily quantified ‘charisma’ effects. These findings are
relevant for conservationists considering the threat status of species exploited in open access markets, and where license
quotas ar
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