赢得消费者信赖的16种证言方式（16 methods of testimony to win consumer confidence）.docVIP

赢得消费者信赖的16种证言方式（16 methods of testimony to win consumer confidence） The consumers buying behavior takes place based on the interests of the product in meeting its specific needs, which may be functional or emotional. Due to the existence of a large number of product information, not feature information as well as in the previous experience or indirect experience of other buyers in the presence of unpleasant experiences, therefore, consumer buying behavior need to obtain external encouragement, this is to encourage a sense of trust to buy the product, in order to achieve payment and use buy. The emergence of consumer confidence, one is given by the outside world, and the two is from the sense of self access. Establish a consumers sense of product marketing, known as testimony marketing. Witness marketing should first make sure that consumers establish what kind of trust. Consumer confidence in the product contains two aspects, first, the product function of the trust, and two are triggered by emotional trust. Reliance on the function of a product is what enables consumers to be sure what the product has and how these characteristics can benefit the user or buyer. Trust triggered by emotion is the yearning, affection, trust, etc., associated with affection, emotion, past events. Generally speaking, there are sixteen kinds of testimony marketing methods for consumer trust. 1, star testimony Star testimony is not strange in the marketing practice, such as James Bond, Gong Li and omega and Maggie Cheung, and lux, Zhang Tielin and Neptune Jinzun wine etc.. Mainly through the image or print advertising forms and interactive activities, the star, products, consumers linked. Once witnessed the famous star photos of the main picture posters to the distribution process customers, causing many consumers to request events. Through the star for product advertising, and star joint public relations activities, is the public trust of the stars grass ship, and achieve the goal of pro