范文：“宠物之家”年营销计划书.doc

宠物之家（PET FAMILY） 2005年下半年产品营销计划 报告人：宠物之家 报告日期：2005.06.12 目录 一、任务概诉市场状况分析企业状况分析企业资源实力分析企业品牌影响分析 上海荣绅士宠物中心为宠物爱好者提供了专业的优质的服务防疫接种宠物美容 宠物用品宠物寄养宠物食品宠物美容院配备先进的日本和美国进口专业宠物美容设备。中心宠物旅馆舒适整洁。按时提供营养丰富的食物和清洁的饮水，并提供免费的玩具让消磨时间。还可以按客人的要求安排活动时间和活动内容。寄养超过7天可免费洗澡一次。的规模：一家宠物医院、一家宠物诊所、一家宠物美容工作室、一家宠物用品商店中心销售的宠物用品从国产到进口品种齐全,应有尽有。宠物用品精品展示厅，展示国内外宠物用品精品包罗万象，琳琅满目。宠物美容全套美容50元／次、药浴50元／次、剃毛50元／次名目繁宠物美容给一些名贵犬种美容的价格高“宠物写真”也在宣传下产生从价目表上看到，每次拍照收费500元到4万元不等。分了几个不同的等级，分别为拍摄250元/套、450元/套、950元/套、1200元/套、1600元/套等，甚至还有自己的创意，那就更高了。真心善待宠物30元至50元，享受的绝对是“贵宾级”待遇。寄养前，要对宠物进行量体温等身体检查，宠物主人要填写详细的表格，包括宠物的昵称、饮食习惯（狗粮有十几种牌子可供选择）、业余爱好等等。以宠物犬为例，每日的功课安排得井井有条。宠物享用早餐后，至少有4小时的活动时间，公司有专职的员工陪宠物玩耍，如玩皮球、玩飞碟、等等。中午1点钟开始午休，下午三四点钟让宠物享用第二餐，之后便是散步时间，傍晚宠物休息。寄养期间，宠物一星期或十天免费冲一次凉，享受全程温柔抚摸、清洗服务，冲完凉还要梳妆打扮上门办理寄养手续，电子邮件接收宠物健康情况汇报表等服务形式，方便快捷的节假日临时寄养手续，完美无忧假日 and actual case whether match; by is located land right nature; property status, whether has damage or quality problem; property using situation, rental or use; reference around similar property price, judge assessment value of rationality; whether exists property disputes, and seized, and freeze, and mortgage, and demolition, and transformation, limit situation. 2. to land right mortgage of, survey people should verified following information: land right card by contains Ming information (right people, and location, and nature, and term, and area,) and actual case whether match; land nature; land flat situation; ground buildings situation; reference around similar land price, judge assessment value of rationality; mortgage real whether has other mortgage right or notice registration established prior; whether exists property disputes, and seized, and freeze, and mortgage, limit situation. 3. other chattels, ownership, the value of the mortgage should be implemented, and whether factors such as easy handling. (C) pledge of collateral investigation procedures, investigators should enforce collateral value, convenience custody and disposition, pledge rights effective identification, registrat