现代企业管理中的crm（CRM in modern enterprise management）.docVIP

现代企业管理中的crm（CRM in modern enterprise management） CRM in modern enterprise management CRM, 2008-12-20, 15:10:19 in modern enterprise management Abstract: Customer Relationship Management (Customer Relationship Management CRM) is a new management mechanism aimed at improving the relationship between enterprises and customers, and improving customer loyalty and satisfaction. Starting from the emergence and connotation of CRM, this paper focuses on the impact of CRM on traditional enterprises and the CRM model of enterprises in e-commerce environment and how to implement CRM in modern enterprises