高考英语一轮复习-完形填空应用文练习2.docVIP

完形填空（应用文）练习（2） 【英语卷(解析)·2015届河南省顶级名校高三入学定位考试（201408）】B 阅读下面短文，从短文后各题所给的四个选项(AB、C和D)中，选出可以填入空白处的最佳选项。Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, , words of wisdom are soon forgotten. Once companies have attracted customers they often 42 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business— 43 that the customer remains a customer. 44 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 45 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost. Only now are organizations beginning to wake up to those lost opportunities and calculate the 46 implications. Cutting down the number of customers a company loses can make a big 47 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 48 increases of between 25 and 85 per cent. In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 49 never returns, is losing the company thousands of dollars in 50 profits (more if you consider how many people they are likely to tell about their bad experience). The logic behind cultivating customer 51 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 52 them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggest