广东石油工学院《市场营销学》答案.doc

广东石油化工学院成人教育2014 年第 二 学期 《市场营销学》考试参考答案（A卷、开卷） 题　号 一 二 三 四 五 六 总分 得　分 阅卷人     and actual case whether match; by is located land right nature; property status, whether has damage or quality problem; property using situation, rental or use; reference around similar property price, judge assessment value of rationality; whether exists property disputes, and seized, and freeze, and mortgage, and demolition, and transformation, limit situation. 2. to land right mortgage of, survey people should verified following information: land right card by contains Ming information (right people, and location, and nature, and term, and area,) and actual case whether match; land nature; land flat situation; ground buildings situation; reference around similar land price, judge assessment value of rationality; mortgage real whether has other mortgage right or notice registration established prior; whether exists property disputes, and seized, and freeze, and mortgage, limit situation. 3. other chattels, ownership, the value of the mortgage should be implemented, and whether factors such as easy handling. (C) pledge of collateral investigation procedures, investigators should enforce collateral value, convenience custody and disposition, pledge rights effective identification, registration, etc. (D) guarantee investigation to ensure that the procedures, the investigation shall, in accordance with the borrowers standards to investigate the guarantor evaluation assurance. 15th information audit survey people deal with borrowers and qualification provided by the guarantor, financial status, proof of identity, the authenticity of the data carefully reviewed, verified, rationality and effectiveness. Include: (a) the borrower data auditing 1. corporate clients should focus on assessing various types of licenses, certificates, financial reporting, powers of Attorney and other text and a real plea related information. 2. small business class customers also should focus