物流毕业论文 我国网上书店物流配送模式分析 以当当网为例.doc

攀枝花学院本科毕业论文 我国网上书店物流配送模式分析 —以当当网为例 学生姓名： 王X X 学生学号： 20xxxxxx 院（系）： 年级专业： XXXX 指导教师： 刘X X 教授 助理指导教师： 李X X 讲师 二〇一一年六月 摘 要 物流配送在电子商务企业开展与运作中的地位越来越突出，特别是在B2C电子商务中，物流配送是企业与客户联系的桥梁，是关乎企业的形象声誉、企业利润及发展的重要环节。随着电子商务市场的拓展和成熟，市场的竞争加剧，消费者出现分散性和广域性，因此，物流配送问题越来越突出，而目前物流配送模式及服务与水平是制约B2C企业进一步发展的瓶颈。 越来越多的B2C企业将眼光投向物流业，本文主要以当当网为实例，综合分析了其物流配送体系结构、配送策略、服务水平以及发展中遇到的问题，联系我国电子商务物流配送模式现状及发展趋势，在此基础上提出了当当网物流配送的改进意见。 关键词 物流配送， 电子商务，B2C，当当网 ABSTRACT With Chinas e-commerce platform model of mature, technical means escalated, basically realized the transaction convenient, pay secure, human services. Chinas e-commerce market is also going to the top, but in fast development also met a lot of problems, especially in logistics and distribution problems. Logistics distribution in the electronic commerce enterprise development and operations of the position more and more prominent, especially in the B2C e-commerce, logistics and distribution is the enterprise and customer contact bridge, is about image of enterprise reputation, corporate profits and development important segment. As electronic commerce market development and mature, market competition, consumers appear dispersion and wide territory, therefore, logistics and distribution problems more and more prominent, and at present logistics distribution mode and service and level of further development is restricted by the B2C enterprise bottleneck. More and more B2C enterprise sights logistics, this paper mainly dangdang network comprehensive analyses its example, the logistics distribution system structure, distribution strategy, the service level and developing problems, contact our country electronic commerce logistics distribution mode status and development trend, and proposed in this foundation dangdang network logistics and distribution of the improvements. Keywords logistics，e-commerce，B2C，dangdang network 目录 摘要………………………………………………………………………