灯饰bds营销模式解析（Marketing model analysis of lighting BDS）.doc

灯饰bds营销模式解析（Marketing model analysis of lighting BDS） Open the BDS box Marketing model analysis of lighting BDS BDS - Brand Direct-sale Chain-store, originally referred to as BDS, whose basic operation is chain store sales network based on brand stores (chart 2). BDS sales model originated in the last century in the United States in 70s, based on joint venture model it closely to manufacturers and stores the unique cooperation, through a large number of direct procurement for the country manufacturers, greatly reduce operating costs, ensure product quality and customer service service, so consumers can lower the price to buy the regular brand manufacturers goods. It unified the interests of the three sides of the factory, the store and the consumer. For the lighting retail industry, BDS is a new resource integration sales model. Lighting BDS model origin As early as 70s of the last century in the United States, lighting BDS sales model has already had large-scale development. In the field of lighting sales, retailers, wholesalers, importers have begun to specialize, every link on the close convergence, and perfect and continuous professional promotion, after decades of development, the United States now have spread all over the country, the number of head office over more than 1000 chain stores lighting retailers, is the main sales mode of retail industry undisputed lighting. The development of BDS lighting reference model and the advanced experience of the retail industry, combined with its lighting industry characteristics, through standardized management and development, set up lighting chain retail terminal stores nationwide. Lighting BDS mode of the three major features Format: the core of lighting BDS is the joint venture mode. Simply speaking, the business is from the brand stores to provide large retail terminal, manufacturers to supply brand lighting products, the two sides signed a sales task of a manufacturer of joint venture cooperation model. BDS lighti