新剑桥商务英语Unit 7 _.pptxVIP

Module 7;7.1 Sales;Reading;2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.;Not sold on sales? ‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties. Why? Susan Stevens, head of HR at Toshiba, believes that marketing ‘retains an air of glamour’ and that graduates ‘expect to work on creative campaigns with PRs and lots of jollies’. But, on the other hand, sales means ‘door-to-door work and cold calling’. Yet this image is misleading. Sales professionals in the UK outnumber people in marketing by about 200,000. This is partly because those who do fall into sales work realize it isn’t anything like as awful as the myths suggest. Stevens says that Toshiba recently had to market its graduate scheme as a sales and marketing programme because ‘we knew sales alone wouldnt attract people’. The gamble paid off. Last year the majority of recruits chose sales, including Ross Snowdon, a marketing graduate. ‘Unlike marketing, sales is tangible. It has direct impact on a company’s results. It’s all about meeting people and communicating with different personalities.’; Part of the reason why graduates are often not interested in sales is because it isn’t seen as a profession. Clarissa Gent, a chemistry graduate and sales manager at Rackspace Managed Hosting, an IT support firm, says: ‘Careers departments don’t talk about sales and there is a lack of education about the different levels you can go to with it. I always thought marketing seemed more a