毛京波在传承中创新（Mao Jingbo innovates in inheritance）.doc

毛京波在传承中创新（Mao Jingbo innovates in inheritance） Mao Jingbo has been holding on to the light of his heart, and has led the team to create the miracle of today in the way of an ideal woodpecker. Time back 3 years ago, after Rhodess public relations service for 9 years, Mao Jingbo joined the Mercedes Benz (China) Auto Sales Co., Ltd. (hereinafter referred to as Mercedes Benz China), as director of marketing. Four days later, she flew to Stuttgart, Germany, to report to the headquarters. It was not foreseen at this time, this trip will carry such a heavy meaning. Arrived in the evening, Mao Jingbo stayed in a hotel room for second days, when she accidentally opened the curtains across the room, on top of the building of a glittering Benz star was in sight. This huge erect pointed star logo at the Mercedes Benz headquarters, in the hair seems even more than the Haoyue night sky brighter. That night, Mao Jingbo stood in the window for a long time: I think this is the car of the birth place, feel heart moved, passionately, with endless power and energy to do something for it. I knew then that this is what I wanted, and thats what Im going to do. For a long time to come, I will go for it. From then on, the shining Mercedes star began to be deeply embedded in Mao Jingbos heart and became the source of power to lead her forward and push her innovation. Three years later, Mao Jingbo and her team through unremitting efforts, the Mercedes Benz brand in Chinese has been fundamentally changed, in addition to the noble and elegant as in the past, add more vitality, fashion, young new label. And Mao Jingbo himself, also in shaping the Mercedes Benz brand in the Chinese market dissemination and cognition at the same time, will be deeply integrated into this brand. On the day of the interview, dressed in a white shirt collocation Hermes scarves bright Mao Jingbo, with exquisite Benz Star decorative cufflinks, behavior between shine, showing her confident and competent marketing leader.