消费者驱动的品牌战略（Consumer driven brand strategy）.docVIP

消费者驱动的品牌战略（Consumer driven brand strategy） Consumers are the origin, but also the high point Zhang Bingwu: I am very happy and excited to come to the meeting today. This meeting is very important because it is a very important year. As a loyal fan of the cosmetics conference, I am here to thank you all for coming and thank you for your appreciation and choice. Its my great honor to talk to you today about some important issues about the future of the cosmetics industry. The guests who came to the meeting today are all very important brands, pioneers and managers in our cosmetics industry. Todays theme is consumer driven brand strategy, in fact, whether it is the category segmentation strategy of Mr. Sun Huaiqing led marubi implementation, or Ms. Xu Guiping led the Decolor implementation of experiential marketing model to the consumers of special value. I think the past few years, the cosmetics industry has undergone enormous changes, one of the important reason is that we seize the consumer demand. Here, I would like to ask you, we are now beginning to talk about, back to the point of origin, consumers have been the origin, why is it necessary to return to the origin of this problem? It is from the channel back to consumers, this is the core of our entire research topic, because in other industries there is no return to the origin of the formulation, only our cosmetics industry has this formulation. First of all, please ask Mr. Sun Huaiqing to talk about it. Sun Huaiqing: its a pleasure to be able to participate in this topic forum today. Our host just made a very good opening for us, consumer driven and back to the origin. In fact, Im thinking that brands want to be successful for a long time, Be sure to know your ultimate goal. I think our biggest topic today is whether we are concerned about the most fundamental things, and whether we should go back to the most fundamental concerns, so that Chinas cosmetics industry will succeed. Chinese cosmetics industry, such