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大学跨文化交际导论.pdf
《大学英语跨文化交际》教案导论
Introduction
I Teaching Objectives
1. To understand the definition of globalization and its origin, modern concept
as well as contributing elements.
2. To understand the trend of culture merge and the reality of culture diversity.
3. To understand the disadvantages of culture diversity and strategies for
overcoming them.
II Series Study
Metatheoretical assumptions
Whatever the approach that is used to develop theories, the theories are
based upon a set of metatheoretical assumptions. Gudykunst and Nishida
(1989) use Burrell and Morgan’s (1979) distinction between objectivist and
subjectivist approaches to theory to compare theories in intercultural
communication. Objectivists, for example, see a “real world” external to
individuals, look for regularities in behavior, and see communication as
“determined” by situations and environments. Subjectivists, in contrast,
contend that there is no “real world” external to individuals, try to understand
individual communicators” perspectives, and view communication as a
function of “free will.” Gudykunst and Nishida contend that extreme objectivist
or subjectivist perspectives are not defensible. They argue that both
approaches are necessary to understand intercultural communication, and that
the ideal is eventually to integrate the two perspectives.
The goals of theories in the objectivist and subjectivist perspectives tend
to be different. Objectivists, for example, argue that theories should explain
and predict the phenomena under study. Subjectivists, however, argue that
theories should describe the phenomena under study. Both types of theorists
might agree that theories should
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