3G环境下基于客户价值分类的电信客户流失预测研究.pdfVIP

Hans Journal of Data Mining 数据挖掘, 2016, 6(1), 28-36 Published Online January 2016 in Hans. /journal/hjdm /10.12677/hjdm.2016.61004 Research on Telecom Customer Churn Prediction Based on Customer Value Classification in 3G Environment * Lin Xu, Zhiguo Zhu , Huilu Li, Min Li School of Management Science and Engineering, Dongbei University of Finance and Economics, Dalian Liaoning th th th Received: Dec. 27 , 2015; accepted: Jan. 11 , 2016; published: Jan. 14 , 2016 Copyright © 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract Telecom operators are facing an urgent problem of telecom customer churn that should be solved as soon as possible. This paper, according to the three-month average customer consumption, di- vides the levels of customer value, comprehensively uses decision tree algorithm and clustering algorithm modeling of data mining, introduces confusion matrix model for model evaluation, and uses the model output rules set for targeted customers’ maintaining marketing, so as to reduce customer churn, improve the efficiency of marketing, and enhance the core competitiveness of telecom operators in 3G environment. Keywords Customer Churn, Data Mining, Decision Tree, Confusion Matrix 3G环境下基于客户价值分类的 电信客户流失预测研究 * 徐 麟，朱志国 ，李会录，李 敏 东北财经大学管理科学与工程学院，辽宁 大连 *通讯作者。 文章引用: 徐麟, 朱志国, 李会录, 李敏. 3G 环境下基于客户价值分类的电信客户流失预测研究[J]. 数据挖掘, 2016, 6(1): 28-36. /10.12677/hjdm.2016.61004