封信成教论文模板完美版.docVIP

高等教育自学考试质量技术监督管理专业 毕 业 设 计 题 目：全面质量管理在中 小企业的应用研究 专 业：质量技术监督管理 考 号：412005100151 考生姓名： 陈 皓 指导老师： 陈 旭 升 哈尔滨理工大学 2006年8月25日 全面质量管理在中小企业的应用研究 摘 要 当今市场上的产品真可谓琳琅满目、应有尽有，小到手机、数码相机，大到汽车、家电等。面对如此设计新颖、精巧别致的商品，尽管商家都作出了种种承诺，但是消费者心中仍然存有疑虑。原因何在？消费者购买商品最终看重什么，是价格、产品质量还是服务？随着人们经济收入的增加以及生活水平的提高，价格已不是影响人们选购商品的主要因素，甚至于有时为了保证商品质量，获得良好的服务，人们宁愿出较高价钱购买商品，这充分说明了质量与服务在当今激烈的市场竞争中的作用。 在推行有关质量管理理念与方法的过程中，我发现，目前我国企业，特别是一些中小型企业的质量管理工作还很落后，我也深深感觉在中小型企业内部推行质量管理工作的紧迫性、必要性和重要性。 本文采用了企业员工日常工作通俗容易懂的文字，结合大量的生产实例，进行质量管理知识和方法的介绍。在内容上突出了实用性和有效性 关键词 质量管理；中小企业；顾客；员工。 Application of Total Quality Management in SMEs Abstract The array of products on the market today is really, in brief, a small cell phone, digital camera, to automobiles and home appliances. Faced with such innovative design and clever products, while businesses have made various commitments, but still has doubts about the hearts of consumers. Why? The ultimate value of goods consumers buy what is the price and quality of products or services? With the increased income and the improvement of living standards, has not affected the prices of goods people buy a major factor, or even sometimes in order to ensure product quality, good service, people prefer to buy higher commodity prices, which fully demonstrates the quality and services in todays fierce market competition, which in effect. In the implementation of the quality management concepts and methods in the process, I discovered that Chinese enterprises, especially small and medium enterprises is the quality of management is still very backward, I was deeply felt in the implementation of quality management in small - and medium-sized enterprises as the urgent necessity and importance. Popular day-to-day work of staff members using easy to understand language, the combination of a large number of examples of the production, quality control on the knowledge and methods. Highlights the practicality and effectiveness of the contents Keywords　 Quality management; SMEs; Cu