车企的新主场（New home for car prices）.doc

车企的新主场（New home for car prices） The effective grasp of the two or three wire market is the biggest problem According to the Chinese Automobile Industry Association statistics, in 2010, China automobile production and sales reached 18 million 260 thousand vehicles and 18 million 60 thousand, ranked first in the world, an increase of 32.44%, but for 32.37%., car sales contributed most to the car to the countryside, with old change new subsidies to cope with the financial crisis impact and the introduction of incentives, but also at the end of last year quit the stage of history. At the same time, Beijing, Shanghai, Guangzhou and other cities introduced a governance blocking measures. In this regard, the industry generally believe that in 2011, the domestic first-line market car sales will decline, the two or three line market will usher in the peak of automotive development. Disadvantaged brands, weak management in this process will be eliminated.. Former Beijing Asian Sports Village automobile trading market center general manager Su Hui said. Independent brand, joint venture brand car companies are actively layout the two or three line market. Take FAW Volkswagen Audi as an example. Although Audis sales in major cities such as Beijing and Shanghai have maintained strong growth momentum, this does not affect their pace of channel sinking to the two or three tier cities. By 2012, the number of cities covered by our sales network will increase from 86 to 100 now.. Audi sales division executive vice president Zhang Xiaojun said. Obviously, in 2011, the two or three wire market will be the new home for Chinas auto industry. The new home, including most of the provincial capital, the city of independent planning and important cities and counties. In these areas, war between car prices more intense. Seize the new home, but also become the only way to reshape the future domestic automotive market structure. However, the two or three - line market, after all, is different fr