销商内部管理及业务员培训教材》之新产品如何推（How do you promote the new product of the internal management and salesman training materials）.docVIP

销商内部管理及业务员培训教材》之新产品如何推（How do you promote the new product of the internal management and salesman training materials） Fang Cheng is a sales manager of a well-known FMCG enterprises, just for the Xian market, received a notice of headquarters to speed up the promotion of new products, the headquarters has formulated strict supervision and examination system, especially for the sales and dealer the elimination rules. Fang Cheng thought, once the end of the elimination system, each salesmans fate has been pushed to the brink of the cliff, who has been eliminated by the tragic movement. The clerk and the dealer is not hard to push? Then, a dealer and salesman held a mobilization meeting, the headquarters of the notification message, then the customer enthusiasm is very high, and even some dealers chanting must fight in the first. The first five days of sales bulletin came down, Xian branch to zero purchase performance in the National Branch ranked first. Think about the performance of dealer meeting, party a felt by distributors of teasing, fly into a rage. Thus, the convening of an emergency meeting, the dealers bad behavior harsh criticism, the dealer became a dead order, five days still no sales of new products, according to the dealer voluntarily give up the right to sell. Second five sales bulletin down, Xian branch is still zero purchase, ranking the penultimate. Are dealers competing against themselves? Fang Cheng decided to take a dealer on shajijinghou. Fang Cheng came to a dealer Liu managers company, want to take this dealer surgery. Manager Liu for the visit, no panic at all, with Fang Cheng came to the warehouse. Its a new product that still has a month to expire. Liu Fang said with, each warehouse distributors have these new products, my new or less. We all know the new dealers, at the same time, dont make money, we are willing to make new products? Losses like this dont happen two times. Mr. Fang, it is impossible for you to say anything about your initia