新网络时代危机公关的处理原则及办法.docx

目 录目录....................................................................1中文摘要................................................................2ABSTRACT................................................................31.前言..................................................................42.危机公关的内涵........................................................43.危机公关处理原则......................................................43.1承担责任原则(Shoulder) ............................................43.2真诚沟通原则(Sincerity) ...........................................53.3速度第一原则(Speed) ...............................................63.4系统运行原则(System) ..............................................63.5权威证实原则(Standard) ............................................73.6语言给力原则.......................................................74.危机公关处理办法.......................................................74.1调查与分析：了解危机事件的全貌.....................................74.2危机应对策划：制定危机应对思路和措施...............................84.3危机处理方案实施：危机公关处理的中心环节...........................84.4危机处理评估：总结经验，化被动为主动...............................95.结论..................................................................9参考文献................................................................10致谢....................................................................11中文摘要今天，随着电脑、智能手机的广泛应用和网络速度的提升，互联网和移动互联网畅通的技术载体，带动信息的便捷发布与传播，自媒体的兴起和繁荣让社会公众越来越有话语权。那么在新网络时代，我们要如何做好危机公关呢？我觉得，除了要遵循危机公关的常用原则外，也要根据新网络时代的特性来处理危机事件。关键词 ：新网络时代，危机公关原则，危机公关处理办法ABSTRACTToday,?for?the?wide?application?of?mobile?phone?and?the?network?speed?boost.The?carrier?of?internet?and?the?smooth?of?the?moving?internet?bring?on?the?convenient?of?information?release?and?spread.The?medias?vigorous?and?prosperity?made?the?people?have?more?and?more?public?opinion?right,so?in?the?new?network?times,how?should?we?doing?well?of?public?relation?crisis,?I?think?handle?the?crisis?except?for?according?to?the?regular?rule,also?should?according?to?the?property?of?the?new?network?times.Key?words:?new?network?t