COMMUNICATION PLAN传播计划课件.pptVIP

Multiplying the Power of Persuasion; Who Are The Three Most Important People You Talk To? 与你交谈的三个最重要的人是谁？ ; How Do You Communicate With Them? 你如何与他们沟通？ ; How Did You Learn The Best Ways To Communicate With Each of Them? 你如何学会与他们每一个人沟通 的最佳方式？; What Is The Most Important Conversation You’ve Ever Had, And Whom Did You Have It With? 你所经历的最重要的谈话 以及与谁进行的？ ; “Will You Marry Me?” “你愿嫁给我吗？” ;CONCLUSION结论;Yesterday’s prevailing rule昨日的流行规则;Old Thinking Based on Two Fallacies两个传统的错误想法;;;;Guess what? 猜一猜？ She’s fluid.她是流动的。;Total Branding全方位创建品牌;Find New Ways To Talk To Her. 寻找新的办法与她交谈。;Learning Curve详细曲线;TOTAL BRANDINGSM 全方位创建品牌;Thompson Total Communication PlanningThompson 全方位传播计划;Which offer the best potential ? What can communications do to realise this? When and how can they be reached most effectively? How should marketing funds be invested across time/vehicle? 哪一个提供最大的潜力？ 为实现这潜力，沟通可起什么作用 ？ 何时及如何最有效地与他们接触？ 市场推广的资金应如何在时间上分配 和各种媒体 上使用？;Consumer Buying System 消费者购买系统;CREATIVE MEDIA USE创意性的媒介运用;CREATIVE MEDIA USE创意性的媒介运用;CREATIVE MEDIA USE 创意性的 媒介运用;CREATIVE MEDIA USE 创意性的 媒介运用;A chewing gum that helps to prevent travel sickness 旅行者的口香糖 可以防止旅行时晕车船;Sick Bag 晕机袋;To;Posters 海报;Web Site 电脑网址;Blimp 飞艇广告;; Developing a Communications Plan 发展一个传播计划;Audience 顾客对象 All Motorists 所有使用机动车辆的人 Fleet Managers 车队经理 Media/Opinion Leaders 传媒/领导舆论者 Staff/Garage Managers 职工/车库经理 ;All Motorists Transform overall imagePriority HighestOpportunities Mass media and ESSO sites所有使用机动车辆人士 改变总体形象优先次序 最优先机会 大众传媒和埃索基地;All Motorists Transform overall imagePriority HighestOpportunities Mass media and ESSO sites所有使用机动车辆人士 改变总体形象优先次序 最优先机会 大众传媒和埃索基地;All Motorists Transform overall imagePriority Highest所有使用机动车辆人士