新品牌企业如何进行市场突围（How to break through the market for new brand enterprises）.docVIP

新品牌企业如何进行市场突围（How to break through the market for new brand enterprises） An enterprise example: XX company is a newly established digital enterprise, mainly engaged in mobile hard disk, U disk, digital partners, card readers and other storage, digital products. The company has invested heavily in marketing and is determined to shape the image of a well-known brand within two years. Products have a certain differentiation, quality stability, but also has a certain channel business team, but did not establish its own corporate culture. Founded more than a year, marketing mainly in the IT media advertising and soft text put. More than a year has passed, the channel investment difficulties, sales performance is mediocre, has been unable to break through this bottleneck. The above is the status of an enterprise encountered problems, the author will take this company as a case, a brief explanation of personal views. Personally think that the new brand companies want to make breakthrough in the market, we must do the following five bases: first, marketing thinking innovation; two, to establish their own image of VI, the enterprise culture, the image of the window; three, pay attention to the empty mask, but also attach importance to the push; four, the pooling of resources, occupy the regional market; five, analysis and summary of experience replicated. First, marketing thinking innovation Coca-Cola and Pepsi Cola in the hundred years of war, gave us such inspiration: blindly imitate, will always be in a backward state, and only dare to innovate, in order to win advantage in the fierce competition. In todays competitive environment, in the fierce, consumers become more mature, more rational market, enterprises want to win consumers, obtain the competitive advantage, we must change the marketing mode of thinking in the changing environment, the use of creative marketing tools, to break into. First of all, lets analyze the 6 main competitors of XX company: Link X: the worlds