活动促销如何让你的产品迅速占领市场（How to make your product capture the market quickly）.docVIP

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活动促销如何让你的产品迅速占领市场（How to make your product capture the market quickly）.doc

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活动促销如何让你的产品迅速占领市场（How to make your product capture the market quickly）

活动促销如何让你的产品迅速占领市场（How to make your product capture the market quickly） Today, the commodity surplus era sales sites can not assume the sales function, but also has media publicity display function, retailers began listing fee charged to suppliers, and ultimately make the retailers overkill sales function greatly weakened. Sales revenue in decline, non sales revenue increase and become the main channel for business expansion -- rely on bank loans, collect fees into the store and take suppliers to maintain the normal operation and development of commercial chain. Now, the reality is objective even if the enterprise products to enter the retail terminal strong, is only a stock transfer process, the key is through what way to form as soon as possible to a wide range of consumer identity and cash flow cycle. By plain advertising? Obviously, it has no impact on sales. Because the role of advertising is mostly at the psychological level, not at the behavioral level: promotions are the ones that can affect behavior. Customers tend to take action when they hear discounts, buy offers, giveaways, giveaways, or sweepstakes. Promotions involve a wide range of incentives, but now they are out of control. If companies used to spend only 30% of the overall promotion budget on promotions, its now as high as 70%. A considerable proportion of the expenses are spent on dealer promotions, which give supermarkets and other retailers special discounts, discounts, and giveaways. In fact, many supermarkets rely on these discounts to make a profit. The retail dealer purchases large quantities of goods during the dealers promotional offer, even beyond the amount that can be sold, to fully enjoy the discount and reduce purchases during non promotional periods. But this will cause the enterprise production cycle or difficult to inventory. People who deal with the market will find that promotion at another level belongs to promotion, which has a weakening effect on consumers brand preference and