玩具分析（Toy analysis）.docVIP

玩具分析（Toy analysis） Two. Competition 1. the mainland has all kinds of toy production enterprises more than 6000, while in Guangdong Province alone toy enterprises 4500, 2001 production value reached 38 billion 500 million yuan, accounting for more than 80% of the total production value of the mainland. The mainlands most important toy production and export bases are five provinces and one municipality: Guangdong, Jiangsu, Shanghai, Shandong, Zhejiang and Fujian. Among them, Guangdong and Fujian are mainly electric and plastic toys; Jiangsu and Shanghai are mainly plush toys; Zhejiang is mainly made of wooden toys. 2. at present, the international toy market production of toys each year as many as 150 thousand kinds of new products, which is 5000 to 6000, while the mainland enterprises toys varieties only 30 thousand kinds of products, and belongs to the traditional toys, only using simple techniques and skills, lack of high added value, there is no more advanced performance. As a result, competition from mainland toy manufacturers is mainly concentrated in the low-end products. However, some mainland toy enterprises, especially three funded enterprises, have begun to set up their own brands in recent years, so as to improve the quality of their products. Such as Guangdong Audi toy production four-wheel drive series fans and Guangdong production of Dongguan Chicco (CHICCO), Shanghai, Fuzhou and other toys, remote control cars, production cars, motorcycles and Simulation simulation simulation of aircraft, are favored by consumers. Other domestic toy brands including Garfield brand plush toys, puzzles, Playwell Veyron toy model and high building toys. 3., foreign businessmen are now adopting joint ventures to transport foreign designs and raw materials to China for processing and then put them on the mainland market. The impact on Chinas traditional toy manufacturing enterprises is gradually emerging. At present, China found from the toy market in the proportion of this