国内主流网络广告联盟评测（Domestic mainstream network advertising alliance evaluation）.docVIP

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国内主流网络广告联盟评测（Domestic mainstream network advertising alliance evaluation）.doc

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国内主流网络广告联盟评测（Domestic mainstream network advertising alliance evaluation）

国内主流网络广告联盟评测（Domestic mainstream network advertising alliance evaluation） Since the establishment of online advertising alliance for the keyword matching technology, targeted advertising, advertising in the form of diversification, low cost, high cost and relatively independent on the monitoring system, has received many advertisers attention and favor. What are the best online advertising alliances available to advertisers in China? What are their respective characteristics and advantages? IResearch consulting 2007-2008 China online advertising alliance industry development report, data show that in 2007 Chinas online advertising alliance market overall size of 1 billion 60 million yuan, compared with 2006s 660 million yuan, an increase of 61.2%. 2008, the Internet advertising alliance market will continue to maintain rapid growth, is expected in 2010 the overall advertising alliance market size will reach 4 billion 500 million yuan. The author through personal experience to visit many well-known domestic webmaster and themselves, a selection of eight domestic relatively high visibility of the online advertising alliance, roughly divided into the following five groups: the first is to Google AdSense, Baidu Union, Ali mother represented a comprehensive third party advertising alliance. This camp all strength, high visibility, is one of the most popular camp; second is a dark horse and Yiqifa as the representative of the independent third party advertising alliance, the camp although not the first camp of the scale of strength, but by virtue of their unique positions And the price advantage is the third century to lord it over a district; Union as the representative of the wireless advertising alliance, this camp with the advent of 3G era, the popularity of wireless networks, will soon enter a golden period of development; fourth is the first video as the representative of the video advertising alliance, this camp with current video website boom and rich media techno