家纺品牌是这样炼成的（Home textile brands are made this way）.docVIP

家纺品牌是这样炼成的（Home textile brands are made this way） Chinas home textiles in brand building is still relatively junior, the industry is a large number of no brand awareness, no brand products, no brand enterprises. The importance of home textile brand building has formed a consensus in the industry. Everyone has realized that the competition in the home textile industry has been developed from product competition and price competition to brand competition. But for how to build brands, the industry is very confused. Many textile enterprises think, please star, playing the ad, around VI, is the brand. This brand awareness just shows that the brand building of the home textile industry is still in the initial stage. In fact, it is precisely because of the textile industry to build brands of primary, so it is necessary to build. In the current market opportunities in the textile market in the true sense of the brand is almost vacuum, the brand favored to win the market as the core, which means to change the profitability of the enterprise, is the enterprise must choose the strategic initiatives, is also an important opportunity. In this sense, not only for the long-term competitiveness of brand building, but also in order to break through the current home textile homogenization of an important means, it is particularly necessary. In this way, the thinking path of the home textile enterprise can no longer be spent on the brand road problem, but should consider how to build the brand. Based on this industry status quo, Shanghai planning agencies will overrun war years of brand experience with home textile industry characteristics, summarized the three main strategies: brand textile brand shaping the core values of the most important Like attracts like., a brand Birds of a feather flock together., may not be suitable for all people, but only for specific populations. This particular group has its own emotions and its own system of values. When a brand has established its posi