广告文案撰写要领（Essentials of Advertising Copywriting）.docVIP

广告文案撰写要领（Essentials of Advertising Copywriting） Documents from the network, I collected, finishing, and if there are omissions, errors, but also please correct me! Essentials of Advertising Copywriting Zhang Qixia finishing I. Preface In the modern society of industrial and commercial enterprises, everything is based on marketing, so advertising is becoming more and more important Those who do not know how to do business will find it increasingly difficult to open a factory, run an enterprise, or even engage in politics Advertising can be described as a sales tool Through advertising, vendors can promote their products, such as cars, beverages, mobile phones, etc., and even increase their sales; besides selling specific goods, they can also sell services and abstract ideas We see advertisements telling us that serious women are the most beautiful, so women who feel they are not beautiful but are serious about work will be persuaded to use the companys credit card Advertising designs include creativity, design, copywriting and Choreography Among them, copy writing is a necessary element, the whole copy writing must be completed independently, therefore, there is a good foundation for literature training in order to write copy when entering the situation early Writing, must take the commodity itself to human life interests, satisfaction, joy perception, appraise, and effectively displays the unique impression, but also presents its individuality and creativity, this is the so-called advertisement Two. Make creative advertising copy A complete copy, generally can be divided into the main title, subtitle, text, slogans, wake up questions. (a) the main title should be eye-catching and easy to remember, and caused the attention of consumers The advertising effect from the title of the title is the main force, copy of the soul, a good title, in addition to attract the attention of consumers, easy to remember, and be able to impress consumers, make people feel that this tit